Our aim is to provide a street magazine appealing to a younger demographic. We show everyday looking models to appeal to our target audience and show them how to wear the latest trends and provide fashion tips and inspiration. We provide look books and exclusive content through our social media, again appealing to our younger audience and to demonstrate our street style. We will release monthly issues, featuring seasonal tips and trends. The magazine is to educate and inspire our audience on street fashion and create looks they could wear themselves. We also promise to provide the readers with urban, youthful topics helping to influence their style for specific events such as festivals.